Dr. Oetker

Frozen pizza is often seen as a last resort, back-of-the-freezer dinner option. But is frozen pizza all that bad or doe it just have bad PR? To cook up some heated conversation about Canada’s #1 frozen pizza brand, we needed to reframe how Canadians see the whole category. So we put out a call to find Canada’s (first) frozen pizza publicist. Turns out we didn’t find just one - but a whole country of them.